Strengths

Strengths:
* The main distinction of johnson and johnson’s and it’s rival is that, company has led to plentiful ingenious medical devices, pharmaceuticals and additional healthcare stocks.
* Johnson and johnson’s have always made sure to accomplish the confidence of the customers in terms of reliability, quality and value.
* Johnson and Johnson’s is very adaptive when it’s about market changes and trends, mainly aiming at entrepreneurship, issue resolving and innovations.
* Allocates have always enhanced the company’s integrity like the most considered company and the best one to work with .
* International sales are the integral part to sustain sales growth .

WEAKNESS:

* Corporate greed as always been a part of the company’s growth.
* Many protests against some of the products of the company ruined its reputation . (Pelvic mesh implants).
* Depending on other industries for some certain commodities and drugs.
* Leak of information by employees which has been a huge disaster in its workplace .

OPPORTUNITIES:

* Cross selling products is the cherry on the top of the cake . Cross selling between care giving and specific therapies is the best one among all .
* Growth in revenue streams , territories expansion and addition assets result in strengthening the companies position.
* Growth in market makes the company positioned first .
* Ban on many generic medicines becomes a huge advantage to johnson and johnson’s.

THREATS:
•Approval by the administration is given more importance that customers acceptance .
Where regulatory approval varies from place to place which worsen the situation more .
* Asset recalls is a threat to the company.
* Lower prices offered by the competitors is a threat to Johnson and Johnson.
* Perception that U.S competition is more better and reliable than Johnson and Johnson in many assets , especially incase of protests about the side effects of some of the products.