The political factors is the major reason that affect the Starbucks’ business

The political factors is the major reason that affect the Starbucks’ business. In this factors, the sources of raw materials will attract more attention from the other countries and politicians. Moreover, Starbucks corporation need to abide to the local laws and rule when buying the raw material.
The ongoing global recession is a major external economic driver for starbucks. This factor undermines starbucks’ profitability. That has led buyers to switch to cheaper alternatives.
As mentioned earlier, starbucks can offer cheaper products, but it may have to sacrifice quality. This is a major socio-cultural challenge for start-ups. It will expand the consumer base to include buyers from low – and middle-income groups.